i visit NYC very frequently, and gave this place a try because my normal spots were booked. wow - I will def stay here again. it might be a top choice. very reasonable rates, incredibly polite and attentive staff, immaculate rooms, great bathroom setup, and you can't beat the location. central to everything, literally. little Italy, china town, soho shopping, tons of subway/train options, super easy to get uber/lyft, rooftop terrace with great views, free self-service coffee/tea, an honesty shop to get sodas and snacks at your leisure. i really can't say enough good things about NobleDen - I will def stay here again. maybe even on my trip next month.