The hotel is not in the West End, but using the excellent Docklands Light Railway, the station of which is a 5 minute walk from the hotel, you can be in central London in 20 minutes, and you benefit from the hotel being better value than West End hotels, and yet of a very high standard. Quiet. clean, light and pleasant contemporary rooms, with comfortable beds, big TV, wi fi, a/c. Lobby is also very attractive. Check in staff were welcoming, cheerful and helpful. Greenwich, the City of London, the cross Thames cable car, Stratford all close by. I would stay here again.