Location was the most appealing quality for me. The hotel, staff, and cleanliness were excellent, but it was the location I liked as I think about it. Very close to both east/west and north/south hubs. But you can walk to tons of dining and shopping options. You can walk to Trafalgar Sq., St. James’s Park, Buckingham Palace, Westminster Abbey, House of Parliament, Big Ben, and London Eye just to name a few.